Visual identity
Logos, colors and typography with a clear purpose.
Branding & logo design
in Reading, PA.
Help people recognize, understand and trust your business through a visual identity that works wherever your brand appears.
More than
a logo.
A logo is only one part of your brand. Customers also judge your business by your colors, your signs, your website and your social media, and they notice when those pieces don’t match.
We design a complete identity: logo, colors, typography and practical guidelines, plus the everyday materials your business uses to introduce itself. You end up with one clear system to use everywhere. We are based in Reading, Pennsylvania, and we work in English and Spanish.
Once the brand is ready, we can carry it into your website and your social media.
WHAT WE CAN HELP WITHA clear identity.
A clear identity.
A consistent presence.
Brand guidelines
Practical rules that keep your identity consistent.
Business essentials
The everyday materials your business uses to introduce itself.
Digital creative
Visual assets for your website, social channels and campaigns.
RELATED WORKBrands we
Brands we
have built.
See complete brand identities we have created.
Season’s Aesthetics & Beauty Salon
A complete brand foundation for a new salon in the Bronx, New York.
See the Season’s brand identitySierra Negra
A signature logo, brand voice and guidelines for an agricultural business.
See the Sierra Negra brand identityCentral Avenue Wholesale
A retail brand built from the ground up, from the logo to the website.
See the Central Avenue brand“The Palaeli team designed my company logo, business cards, letterhead and website. They made my vision come to life. They were very professional and knowledgeable.”
Yaritssa P. · Google review
Start with the right scope.
We agree on your priorities, deliverables and responsibilities before work begins. Choose an initial project, ongoing support or a combination that fits your needs.
LOGOFOLIOSee the logos
See all 34 logosSee the logos
we have designed.
From bakeries and law firms to contractors and boutiques, every logo starts with the business behind it.
COMMON QUESTIONSBranding
Branding
questions.
Who can design a logo and brand for my business in Reading, PA?
Palaeli Studio designs logos and complete brand identities from Reading, PA, in English or Spanish. Projects include Season’s Aesthetics & Beauty Salon in the Bronx, New York, and Central Avenue Wholesale in Newark, New Jersey.
What is the difference between a logo and a brand?
A logo is the symbol or name that identifies your business. A brand is everything people recognize and remember about it, including your colors, your typography, your materials and the way you communicate.
What should a brand identity package include?
A brand identity package usually includes a logo with its variations, a color palette, typography and guidelines that show how to use them. Many businesses also need business cards, signs, brochures and social media templates.
How much does a logo cost for a small business?
The cost depends on whether you need a logo alone or a complete identity with guidelines and printed materials. Palaeli Studio agrees on the scope and the price before work starts.
What are common logo design mistakes?
The most common mistakes are too much detail, fonts that are hard to read, following a trend that ages quickly and never testing the logo at a small size. A good logo stays clear on a phone screen and on a sign.
When should a small business rebrand?
Consider a rebrand when your look no longer matches the quality of your work, your materials don’t match each other or your business has changed. Often a refresh is enough, and you don’t need to start over.
What files should a logo designer give me?
You should receive your logo in formats for print and digital use, including a vector file and versions with a transparent background, along with your colors and fonts.
WHO YOU WORK WITHA small team
A small team
you will know by name.
YOUR NEXT STEP
Let’s build your brand.
Starting something new? Improving what you have? Looking for a team to keep your digital presence running? Let’s talk about what you actually need.
Start a conversation