Digital strategy
Deciding what a business needs online, in what order, and how to tell whether it is working.
About PalaeliTHE PEOPLE BEHIND PALAELI
Frael Reinoso
Founder & Digital Strategy · Palaeli Studio
Frael founded Palaeli Studio in Reading, Pennsylvania, to give small businesses one partner for their digital presence, from the first launch to everyday operation.
ABOUT FRAELDesign that has
Design that has
to work every day.
Trained as an industrial designer at INTEC in Santo Domingo, Frael approaches a website or a brand the way a designer approaches a product: it has to be clear, useful and built to last.
At Palaeli, Frael leads strategy and project direction: understanding how a business really runs, deciding which platforms and tools fit, and making sure the work keeps performing after launch.
Clients work with Frael directly, in English or Spanish. Frael also hosts Index the Podcast, face-to-face conversations with people who build businesses.
Outside client work, Frael coaches entrepreneurs and teaches Spanish-language workshops at Berks LaunchBox, the Penn State Berks innovation hub in downtown Reading.
Design direction
Keeping the brand, website and content consistent, with function guiding form.
Platforms & operations
Choosing and connecting the tools a business depends on, then keeping them healthy after launch.
OUR WORKEvery project
Every project
is a team effort.
Frael has worked on every project in our portfolio, from the first strategy conversation to the everyday support that follows launch.
See the work we have donePenn State Berks Celebrates Hispanic Heritage Month with Free Events
Berks Community Television shared the Penn State Berks Hispanic Heritage Month event listing, including the Spanish-language “Connect & Inspire” networking talk at Berks LaunchBox, hosted by Frael Reinoso, owner of Palaeli Studio.
Featuring Frael Reinoso, Palaeli Studio
Read the originalPenn State Berks celebrates National Hispanic Heritage Month with free events
Penn State Berks’ Hispanic Heritage Month calendar lists two Berks LaunchBox events hosted by Frael Reinoso: “Connect & Inspire,” a Spanish-language networking evening for practicing an elevator pitch and making new connections, and a beginner webinar on paid advertising with Meta Ads. The listing identifies Frael as owner of Palaeli Studio.
Featuring Frael Reinoso, Palaeli Studio
Read the originalThe Power of Finishing One Thing
A column on the satisfaction of completion: why entrepreneurs, pulled in many directions by new ideas, make real progress by choosing one project and finishing it.
Read the originalServices Frael works on
Web Design · Local SEO · Website Maintenance · Business Systems & Automation
Profile updated November 2026.
YOUR NEXT STEPWork with Frael
Work with Frael
and the Palaeli team.
Tell us what you are building or what needs attention. Someone on the team will reply, in English or Spanish.
Start a conversationMeet the whole team