ResourcesINTERACTIVE WORKSHEET / BRAND DISCOVERY

Give your designer
a clear starting point.

Describe the business, the people it serves and the places the brand needs to work. You can come back to these answers and download a text copy.

YOUR BRAND BRIEF

Start with the business.
Then shape the identity.

Your answers stay in this browser. Download the brief to share it with your team.

Business nameWhat do you offer, and where?What needs to change or improve?Who are your priority customers?Why should someone choose your business?Which three words should describe the brand?How should the business sound?What can customers consistently expect?Where will people encounter the brand?Which materials do you need?What should we keep from the current identity?Which references do you like, and why?What should we avoid or plan around?Who reviews and approves the work?What is the target date or important milestone?

Ready for your ideas.

MAKE THE ANSWERS USEFUL

Examples and specifics help.

“Professional” means different things to different businesses. Describe the customer experience you want, show where the identity will appear and explain what you like about each reference.

Use the finished brief as the starting point for a conversation. Your designer can help refine the direction and the scope.

PUT IT INTO PRACTICE

Turn your vision
into a usable identity.

We build brand systems that work across the materials and experiences your business needs.

Explore branding services Talk to Palaeli Studio

Give your designera clear starting point.

Start with the business.Then shape the identity.

Examples and specifics help.

Turn your visioninto a usable identity.

Give your designer
a clear starting point.

Start with the business.
Then shape the identity.

Turn your vision
into a usable identity.