Our WorkGOLD STUDIO BY YESLENNY / DIGITAL SYSTEMS CASE STUDY

From phone calls and messages to one connected booking system.

A beauty studio in Allentown, PA needed an easier way to book clients, take deposits and answer questions, without adding work for the team.

CLIENT

Gold Studio by Yeslenny

INDUSTRY

Beauty studio
Brows, lashes, facials & permanent makeup

LOCATION

Allentown, Pennsylvania

RELATIONSHIP

Ongoing partnership

Gold Studio by Yeslenny public website with its online appointment entry point

Gold Studio by Yeslenny · Public website

Visit the studio
THE CHALLENGE

A busy studio.
Too many ways to reach it.

Clients reach a beauty studio by phone, WhatsApp, social media and the website. Each conversation brings familiar questions: Which service should I book? Who is available? How much is the deposit?

When the team is with a client, those messages wait. Missed calls and slow replies can mean missed appointments.

Gold Studio needed one clear path from “I’m interested” to “I’m booked and the deposit is paid.”

OUR APPROACH

Connect the journey.
Support the people behind it.

We brought booking, payments and everyday communication together, then kept working on how new clients find the studio.

01 / UNDERSTAND

Follow the client’s journey.

Map how people find the studio, ask questions and book, and where they drop off.

02 / BUILD

Connect the key steps.

Bring service choice, staff selection, calendar availability and deposit payment into one booking flow.

03 / AUTOMATE

Answer the repeat questions.

Add an AI voice assistant and WhatsApp automation using the studio’s own services, prices and policies.

04 / IMPROVE

Keep getting found.

Continue work on the Google Business Profile and local SEO for the services the studio wants to grow.

THE BOOKING EXPERIENCE

One path from
service to appointment.

Clients choose a service and a team member, find an available time and pay a deposit online. Square connects appointments and payments, keeping the key steps together.

01 Choose a service

02 Select staff & availability

03 Enter details & pay a deposit

04 Receive confirmation

Gold Studio online booking service selector with service, date and time, details and payment, and confirmation steps

The public service selector, captured from the studio’s website.

WHAT WE DELIVERED

Connected tools.
Less daily back-and-forth.

APPOINTMENTS & PAYMENTS

A complete booking flow.

Service selection, team-member choice, calendar availability and online deposits, connected to Square so appointments and payments stay in one place.

AI VOICE ASSISTANT

A useful answer when the team is busy.

An assistant that knows the studio’s services, prices and policies. It answers repeat questions and captures caller details so the team can follow up.

WHATSAPP AUTOMATION

Meet clients where they prefer to talk.

Booking details, confirmations and common answers move through WhatsApp, helping the studio keep communication connected.

AI KNOWLEDGE BASE

One source for consistent answers.

The studio’s services, policies and frequently asked questions live in one place, giving the assistant a shared foundation for its replies.

BILINGUAL DASHBOARD

Practical tools for the team.

A custom dashboard in English and Spanish lets the team manage bookings, staff and clients from one place.

LOCAL SEO & GOOGLE BUSINESS PROFILE

Visible where
clients search.

We optimize the Google Business Profile and the website around the services Gold Studio wants to grow first: lashes, facials and powder brows.

The goal is clear: help people searching for these services in Allentown find the studio and reach an easy next step to book.

LashesFacialsPowder brows
THE TECHNOLOGY

Each tool has
a clear job.

The system connects appointment management, communication and the team’s day-to-day work.

NeedTool
Appointments and paymentsSquare
AI voice assistantElevenLabs
Phone lineTelnyx
WhatsApp automationEvolution API
Team dashboardCustom, bilingual
ONGOING SUPPORT

Built for launch.
Supported in everyday operation.

We keep the system running, update services and prices, improve the booking flow and continue local SEO work as the studio grows.

KEEP IT CURRENT

Services and information.

Keep the website, booking experience and assistant aligned with the studio’s current offerings.

KEEP IT USEFUL

A clearer booking experience.

Refine the steps that clients and staff use as questions and operational needs change.

KEEP IT VISIBLE

Continued local SEO work.

Support the Google Business Profile and priority services with ongoing improvements.

FROM LAUNCH TO EVERYDAY OPERATION

Better tools work when
they work for people.

For Gold Studio, our job was to take the daily back-and-forth off the team’s hands, make booking simple for clients and keep the studio easy to find.

Services provided

Custom booking platform · Square integration · Deposit payments · AI voice assistant · WhatsApp automation · AI knowledge base · Bilingual dashboard · Google Business Profile optimization · Local SEO · Ongoing support

YOUR NEXT STEP

Do you need a simpler
way to book clients?

We build and support booking systems, websites and digital tools for small businesses.

Let’s talk about your business