Brand identity
Logos, color, typography and the visual signature that makes a business recognizable.
Creative Direction · Palaeli Studio
Lilian leads creative direction at Palaeli Studio, shaping the brand identities and visual systems behind our clients’ websites, social media and printed materials.

Lilian builds identities that hold together, from the first logo concepts to the business cards, signage and posts a customer sees every day.
On each project Lilian defines the visual direction, designs the identity and documents it in guidelines, so the business and the Palaeli team can apply it the same way every time.
Logos, color, typography and the visual signature that makes a business recognizable.
Guidelines and reusable artwork that keep every application consistent.
One clear direction for the brand across print, web and social media.
Lilian works with the team on the brand identities, websites and content in our portfolio.
See the work we have doneBranding & Logo Design · Social Media Management
Profile updated November 2026.
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