A content calendar
with a team behind it.

Plan. Produce.
Approve. Publish. Learn.

This workbook follows the way Palaeli organizes content strategy, production and ongoing communication. It gives the calendar owner, strategist and client approver clear places in the process.

Set the publishing cadence that fits your agreed plan. The working calendar provides 31 date slots; those slots are space for planning, not a required posting frequency.

Use one copy
for one business and month.

1. Download and open the workbook. Use Excel or import the file into your preferred spreadsheet app.
2. Fill in Strategy. Change the sample month and agree the goal, roles and cadence. Pale yellow cells are editable.
3. Plan the content. Keep the fictional examples separate from the working rows. Adjust dates and add rows if needed, carrying forward the formulas and validation.
4. Batch the production. Connect production tasks with the content IDs, gather client assets and leave time for review.
5. Record actual approvals. Schedule the approved work and keep the final file or post links.
6. Close the month with a conversation. Add comparable metrics, explain what worked and agree the next actions with the client.

The approval check prompts a review; it does not prevent someone from scheduling a post. Metric changes stay blank when inputs are missing and show “n.a.” when the comparison baseline is zero.