Start with the business.
Clarify the store’s value for individual shoppers and small businesses.
Building a retail brand
from the ground up.
One business, one recognizable identity — from its logo and website to the content customers see every day.
THE VISUAL IDENTITY
A bold, practical identity.
Built to be recognized.
RED
BLACK
WHITE
THE CHALLENGEA local store.
A local store.
A brand ready to take shape.
Central Avenue Wholesale is a cash-and-carry store at 394 Central Avenue in Newark. It serves everyday shoppers and business buyers, from caterers and event professionals to retailers and local entrepreneurs.
Its open-to-everyone model is a clear advantage: customers can walk in and shop without a paid membership. The business needed a consistent way to communicate that value.
The project began with three connected needs: a recognizable visual identity, a website that explained the store, and an ongoing social presence that connected the business with its community.
OUR APPROACHBuild the foundation.
Build the foundation.
Then keep it active.
We started with the people the store serves, its Newark location and its cash-and-carry model. One brand direction then carried through the logo, website, print materials and content.
Make the message clear.
Wholesale prices. Open to everyone. No membership required.
Create a consistent presence.
Connect the visual identity, website and branded materials.
Keep the brand in use.
Plan and produce social content around products, local awareness and everyday needs.
LOGO DESIGN & VISUAL IDENTITYMore than a mark.
More than a mark.
A working brand foundation.
Modern, bold, clean and approachable. The identity needed to feel confident while welcoming the people who shop at the store.
Concept development & refinement.
Explore directions and refine the logo with client feedback.
Assets ready for everyday use.
Prepare editable vector artwork and digital logo files for consistent reuse.
A coordinated visual language.
Bring red, black and white into a clear direction for digital and commercial applications.
Graphics beyond the screen.
Develop business card materials and supporting graphics, with a foundation for signage, promotions and future campaigns.
WEBSITE DESIGN & DEVELOPMENTFrom online discovery
From online discovery
to an in-store visit.
A cash-and-carry store needs an online destination that makes its offer easy to understand. The website brings the brand into a clear, practical experience for shoppers and business customers.
The public website · A consistent brand experience
Explore the live websiteClear categories.
A clear reason to visit.
Organize a broad product offering into understandable shopping needs and make the no-membership benefit easy to find.
Home shoppers.
Business buyers.
Explain the store’s value to households and to businesses purchasing supplies.
Find it.
Visit it. Contact it.
Keep the Newark location, directions, store visits and direct contact central to the experience.
THE CONNECTED BRANDDifferent channels.
Different channels.
One recognizable business.
The logo creates recognition. The website explains the offer. Social content keeps the store visible. Graphic materials carry the same identity into everyday conversations.
A professional visual foundation.
A logo, color direction and reusable assets for digital and printed materials.
A dedicated place to discover the store.
A branded experience built around clear information, local discovery and store visits.
A message people can remember.
An accessible wholesale offer, expressed consistently across the brand’s touchpoints.
A content program with room to grow.
Creative planning and production that can evolve with the store’s products, promotions and needs.
A brand to launch.
A presence to keep building.
The work continues after the logo is finalized and the website is live. We stay involved in the creative and communication needs of the business, keeping the identity recognizable as it reaches new audiences.
Establish the brand. Build the platforms. Continue making them useful in everyday operation.
Services provided
Brand strategy · Logo design · Visual identity · Business card design · Graphic design · Website design & development · Website content strategy · Instagram & Facebook management · Content planning · Digital creative production · Ongoing brand support
YOUR NEXT STEPBuilding a business that
Building a business that
needs more than a logo?
Bring your branding, website and ongoing communication together with a team that stays involved after launch.
Let’s talk about your business
The brand keeps showing up.
Our work continues through Instagram and Facebook management. We plan content calendars, create branded compositions and develop recurring formats that keep the store recognizable.
The program connects products, value, local relevance and business needs, giving people reasons to discover and remember Central Avenue Wholesale.
Product details and offers are confirmed with the business so the content reflects what customers can find in the store.
View the Instagram accountExplore more social media workInstagram profile & branded content